Yapı Turkeybuild Istanbul, the region’s leading building materials and technologies exhibition, attracts thousands of industry leaders from Turkey and the surrounding region every year.
The event serves as a gateway to the Turkish construction market and a ticket to international business growth – here’s why:
Tap into a strong market
The Turkish construction industry, the country’s most active sector, reported a healthy 6.4% growth in the first half of 2017, according to the Turkish Statistical Institute (TurkStat).
TurkStat also reported a huge 32.5% rise in total construction expenditure over the first six months of 2017 compared to 2016, and full-year results are expected to average out to 30% growth, amounting to 550bn TL ($152bn).
Meet the audience you need
With over 82,000 visitors each year, exhibiting at Yapı TurkeyBuild Istanbul is the best way to get your products in front of Turkey’s construction industry.
A great deal of effort is made to ensure the quality of visitors remains high and forms a target audience for exhibitors. In 2017, 81.82% of exhibitors stated that they were able to reach the right audiences to generate new leads.
Visitors include architects, engineers, distributors, contractors, interior designers, and planners, 83% of whom come to find new products and innovations. It 2018, these could be your products.
Gain industry insight
With the entire construction industry in one place, the event is the best platform to discover new ideas and discuss pressing issues facing the market today.
The show offers a solid programme of must-attend talks, demonstrations, and panel discussions addressing a vast range of topics for both visitors and exhibitors to attend. It’s an accessible way to keep up-to-date on the latest market developments and join the conversation in resolving current issues.
Each year, a series of events are organised around the exhibition’s Guest Region. In 2017, the North Africa Guest Region Project featured interviews, discussions, and statistical analyses focusing on the opportunities in North Africa presents.
Access international buyers
In addition to reaching thousands of visitors looking for new products and services, the exhibition offers exclusive opportunities to meet high-profile buyers. Buyer Delegations from almost every region in Turkey attend the exhibition to hold B2B meetings and source new products.
Yapı TurkeyBuild Istanbul also features a Hosted Buyer Programme, where exhibitors can hold pre-arranged meetings with international buyers invited by the organisers. This is a streamlined way to discuss business opportunities and form partnerships with companies actively looking for procurement opportunities.